All Social media articles – Page 4
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AnalysisAre fashion influencers still influential in 2023?
With several fashion brands including Boohoo and Abbott Lyon naming influencers and celebrities as brand ambassadors, collection designers, and in PrettyLittleThing’s case creative directors, influencers have certainly stolen the show in recent years.
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NewsTikTok opens first pop-up shop on Oxford Street
TikTok has opened its first pop-up shop on London’s Oxford Street to showcase the range of brands and creators selling on the platform
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NewsShopify launches ‘Collabs’ to connect UK brands and creators
Shopify is launching its “Collabs” service in the UK to make it easier for brands and creators to connect and work together.
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AnalysisWill the metaverse ever be a viable channel for beauty retailers?
In a week-long celebration of the beauty industry, creative agency Cult London set up the inaugural Metaverse Beauty Week (MBW), from June 12-17, on web3 platforms like Spatial, Roblox and Decentraland and a few in-person events hosted at Flannels.
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AnalysisAre glory days over for Boohoo in the wake of Shein’s runaway success?
As both sales and profits slump for Boohoo amid the cost-of-living crisis in a highly competitive market, Retail Week looks at whether Boohoo can recapture its glory days in an era dominated by fast-fashion leader Shein
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NewsTikTok Shop partners with UK-based fulfilment provider
TikTok Shop has chosen a UK-based global fulfilment provider as its partner to help carry out large volumes of orders placed through the social media platform.
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NewsAsos expands health and beauty offer with new ranges
Asos has expanded its Face + Body range, exceeding more than 200 brands by the end of May as “viral trends and products drive demand”.
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NewsExclusive: Snap launches new augmented reality tools for retailers
Snap has unveiled its Augmented Reality Enterprises Services (ARES), a collection of digital tools designed to help businesses integrate Snap’s AR technology into their ecommerce channels.
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AnalysisJacqueline Gold: The retail mould-breaker who changed the high street
Jacqueline Gold, who made Ann Summers one of the best-known brands in retail, died last week. Here we pay tribute to her legacy.
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NewsTikTok Shop UK launches parent and baby product category
TikTok Shop UK has launched a parent and baby product category that features well-known UK brands.
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NewsSephora and TikTok launch incubator partnership for creators and beauty brands
Sephora and TikTok have joined forces to launch a new programme for founder-led beauty brands to connect with TikTok creators.
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NewsTikTok overtakes Instagram and Facebook as UK’s most shopped social channel
TikTok has become the UK’s most shopped social media channel and has outpaced Instagram and Facebook.
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AnalysisFive tech trends that will define retail in 2023
Which burgeoning technology will take centre stage in 2023 and what opportunities will it present for retailers? We put the question to a panel of tech experts
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Innovation of the WeekInnovation of the Week: H&M launches experimental metaverse experience
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our analysts
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AnalysisAnalysis: The most unexpected retail TikTok stars of 2022
From trendy sportswear brands like Gymshark to cutting-edge tech giants like Apple, some retailers are social media naturals that grow from the moment they arrive on TikTok, whereas others have to work a little harder to win their audience.
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Retail VoiceHow retailers can tap into Gen-Z’s values-focused mindset
Gen Z is ushering in a whole new era of values-based shopping, according to Pinterest’s Grace MacDonald.
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Innovation of the WeekInnovation of the Week: Amazon's interactive fashion solution
Welcome to the Retail Week Innovation of the Week, a subscriber-only series highlighting retail initiatives that have caught the eye of our analysts
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NewsMarks & Spencer deploys 'virtual influencer' to showcase trends and style tips
Marks & Spencer has created a ‘virtual influencer’ to “bring product ranges to life” through its Instagram account.
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Retail VoiceHow retailers can stand out for what they stand for
Brands should focus on inspiring and not interrupting, says Pinterest’s Tim Woollias, who takes a look at three retailers who have used inspiration to boost sales
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AnalysisResearch: Marketing spend on PPC, TikTok and TV will rise in 2023, 57 CEOs reveal
Digital channels will dominate marketing spend next year, while TikTok gains on its social rivals and TV advertising attracts investment, the UK’s leading CEOs reveal in Retail Week’s strategic outlook report Retail 2023
