All Social media articles – Page 5
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Retail Voice
Four lessons for the new era of video
The way people engage with video online is changing. There are four key things brands need to know
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Retail Voice
Luxury consumers are changing – here’s what you need to know
The past 18 months have seen a transformation of behaviour, with buying online increasingly becoming the norm.
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News
PayPal bid for Pinterest could create new ecommerce powerhouse
PayPal has made a bid for social media giant Pinterest, sparking rumours of a new force in ecommerce.
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News
Boots launches marketing agency to supercharge brand partners’ campaigns
Boots has launched a new media and marketing service to help third-party brands deliver personalised campaigns to customers.
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News
Shopify and TikTok team up to provide in-app shopping in UK and Ireland pilot
Shopify merchants across the UK and Ireland will be able to sell directly to customers via their TikTok profiles for the first time in a new pilot program.
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News
JD Sports launches UK-first TikTok collaboration for Nike launch
JD has partnered with TikTok to allow users to virtually try on a pair of Nike trainers without leaving the comfort of their homes.
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Retail Voice
Five steps to secure a festive comeback
Compelling experiences, discovery-led gifting and a defined purpose will help retailers win this festive season, a major new consumer study by Facebook has revealed.
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Gallery
Store gallery: TikTok moves offline with experiential shopping centre pop-up
Video sharing platform TikTok has made a huge splash online. Now, with the opening of the UK’s first-ever TikTok pop-up, it could also make a big impact IRL.
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Opinion
‘Acquisitive brands are betting big and betting early on emerging trends’
The pace of change in retail has never been greater, driven by the twin factors of rapidly evolving consumer behaviour and technological developments.
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Analysis
Why Pinterest, TikTok and Snap are all betting big on social commerce
As consumers continue to embrace online shopping, social media sites are finding new ways to encourage online purchases. Retail Week analyses how three leading social media platforms are enticing users to buy.
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Data
Data: The brands getting their Instagram strategy right – and wrong
Turning likes into like-for-like growth
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News
In The Style hails strong momentum after successful IPO
After completing a successful float on AIM, In The Style has recorded strong sales throughout the past year.
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Retail Voice
How we are levelling the playing field for small businesses
As we start to look beyond the pandemic, there has never been a greater need for small and medium-sized businesses to strengthen their online position, says head of SMB for Europe Martin Machinandiarena
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Retail Voice
When UK retailers meet their audiences on Pinterest
Understanding customer behaviour and insight as stores reopen after lockdown will be crucial, says Pinterest director of business marketing EMEA Visha Naul
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Data
Ranking: Nike to Next – the 20 fashion brands bossing social media
The first quarter of 2021 may have already come to a close, but physical retail is finally reopening across England.
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Analysis
Incubator: The companies unlocking the potential of video and social commerce
In our new series, Incubator, Retail Week has assembled a panel of experts to highlight the most innovative and exciting tech firms and start-ups that can help retailers turbocharge their strategies and adapt to changing consumer habits.
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Retail Voice
Three strategies retail brands should adopt now for success
Last year will go down as one of the toughest recorded by retailers. But learning from businesses that thrived can help brands plan for success.
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Data
Data: Biggest factors motivating online consumer spending revealed
Retail Week’s inaugural Ecommerce 2021 report surveyed 1,000 UK shoppers to uncover what is driving them to purchase, where they are starting their online shopping journeys and which retailers are winning in UX.
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News
TikTok and Shopify partnership extends to UK as Facebook launches shopping tool
TikTok and Shopify have launched a partnership to help retailers and brands connect with new customers, while Facebook has created a rival shopping tool.
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Analysis
Six ways to fast-track ecommerce strategy in 2021
Online sales have soared 46% year on year, with the pandemic changing consumer shopping behaviour as we know it. As RWRC’s Accelerating Ecommerce Week kicks off, we look at the steps retailers must take to expedite their digital propositions.