All Social media articles – Page 6
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AnalysisShein: The rise of China’s $10bn fast-fashion disruptor
Fast-fashion etailer Shein has seemingly appeared out of nowhere to disrupt fashion retail and put itself in the mix to takeover Topshop.
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AnalysisData: Can social media predict this year’s Christmas winners?
With Christmas imminent and swathes of the UK’s most populous areas effectively back in lockdown, can social media engagement help predict who will still prevail in this coming festive period?
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AnalysisReality stars and social media – how In The Style reached a £100m valuation
Online fashion retailer In The Style is understood to be considering a stock market flotation valuing it at £100m just six years after founder Adam Frisby launched it from his Manchester bedroom.
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Retail VoiceLessons for the West from China’s retail recovery
Asian markets, particularly China, are often looked at by those in the West as leaders in applying cutting-edge technology and innovation to the retail sector.
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Retail VoiceThree retailers winning in discovery commerce
Creating demand through discovery is the only way to cut through the noise and win customer spend in an increasingly crowded ecommerce market.
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NewsShopify partners with TikTok to bring in more customers
Shopping platform Shopify has partnered with social media streaming app TikTok to help its merchants advertise their products and woo more customers.
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Retail VoiceSix tips for performance marketing in a tech-focused future
With online shopping continuing to shine as more restrictions are put in place daily and bricks-and-mortar store visits suffer, it is important to ensure your performance marketing strategy and agency infrastructure are best placed for the digital future we are facing.
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AnalysisTV or TikTok? Where should marketers spend their budget right now?
Marketing teams have been met with a tough challenge throughout the pandemic as consumers’ lives and behaviours change. Retail Week explores how best to reach customers right now.
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Opinion‘As a second lockdown looms, here’s what shielded shoppers would love from retailers’
New restrictions are a stark reminder that the pandemic is not over. Shielded shopper and retail analyst Michael Lieblich shares his experience of what retailers are doing well and what they could do better for vulnerable customers.
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Opinion‘How to navigate the future of shopping on social media’
As Walmart and Microsoft make moves to buy TikTok, Lena Roland, managing editor, WARC Knowledge at WARC, sets out how businesses can navigate the challenges and seize new opportunities in the world of shoppable media
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Opinion‘Walmart’s TikTok interest is $30bn worth of evidence that retail has changed forever’
If ever something deserved an exclamation mark, it was the news that retail powerhouse Walmart hopes to snap up video-sharing social media network TikTok in a deal worth as much as $30bn.
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NewsWalmart and Microsoft join forces on TikTok bid
Walmart has joined forces with Microsoft to launch a multibillion-dollar bid for TikTok’s US business.
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DataFive ways retailers can find recovery this Christmas
With the festive shopping season forecast to look very different compared with previous years, Facebook has shared insights on how retailers can make gains this Christmas period.
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OpinionCatriona Marshall: ‘We bounced back with talent, knowledge and loyalty in place’
Former Hobbycraft chief executive Catriona Marshall, who now owns specialist retailer Running Bear, on how the coronavirus pandemic meant creating an online business overnight and the adoption of a new business model
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NewsPrettyLittleThing looks to launch homewares and expand HQ
The founder and chief executive of fast fashion etailer PrettyLittleThing has announced it will launch its first homewares range.
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GalleryStore gallery: Burberry and Tencent unveil social media-powered concept store
Burberry and Chinese technology giant Tencent have collaborated on a new concept store in China, which has been dubbed a ‘social retail’ experience.
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NewsBig brands join social media boycott over hate speech
Some of the world’s biggest brands have axed advertising on social media as a campaign against hate speech gathers pace.
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NewsTikTok launches business arm to work with brands
Social media giant TikTok has launched a new ‘TikTok for Business’ platform to help brands market themselves on the app.
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NewsAlibaba launches influencer recruitment drive to bolster international spend
Alibaba aims to sponsor 100,000 influencers through its international online marketplace AliExpress in a bid to drive online spending.
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NewsInstagram launches digital fashion tie-up with Facebook Shops
Instagram has launched a ‘Fashion Week 2020 Playbook’ to help fashion retailers and brands create digital catwalks during the coronavirus crisis.