All Social media articles – Page 7
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Analysis
Virtual retail: how John Lewis, Heal’s and Currys PC World are serving housebound shoppers
With shops closed, retailers are getting creative to serve the housebound customer and developing virtual shopping experiences.
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Analysis
Coronavirus Consumer Pulse: How lockdown is shaping Covid-19 consumer habits
Amid the coronavirus crisis, it has arguably never been more important, nor more difficult, for retailers to understand their customers.
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Analysis
Analysis: How home and DIY retailers can nail lockdown challenges
As government regulations keep the UK housebound, many consumers have taken the opportunity to use their extra time and extra cash to improve their lockdown locations, giving the home and DIY sector a boost
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Analysis
Analysis: How Boohoo has played to its strengths during coronavirus crisis
With the UK under lockdown and non-essential bricks-and-mortar stores closed, the coronavirus pandemic has been bruising for many fashion retailers. However, Boohoo bosses believe the challenging conditions have demonstrated the inherent strengths of their business, from an agile supply chain to social media resonance.
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Retail Voice
Now is the time to inspire the at-home consumer
With large swathes of consumers now social distancing and self-isolating at home, many are turning to digital channels for information, inspiration and escapism.
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Analysis
TikTok boom: the brands winning as lockdown spurs social surge
With the UK on lockdown and people increasingly housebound, social media will become more important than ever as we seek information, solace or distraction from the outside world. Retail Week looks at the newest social platform to take the Western world by storm and the brands winning on it.
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Analysis
Data: 10 retailers redefining the path to purchase
Missguided has topped a list of the 10 retailers maximising their reach across digital channels, a new Retail Week report reveals.
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Future Leaders
Be Inspired: Building your personal brand
The final Be Inspired workshop of the year revealed how aspiring female retailers can hone their personal brand and remain authentic both online and offline.
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Analysis
Shoppable and UG videos set to define marketing in 2020
User-generated content and interactive video can help businesses win the hearts and minds of online shoppers, new research from Retail Week has revealed.
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Analysis
AO.com and Lush setting the video benchmark
AO.com and natural beauty brand Lush are among the businesses named video leaders by Retail Week and Brightcove in the new Video Oscars report
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Interview
Interview: Meet In The Style’s Adam Frisby – a CEO with influence
In The Style founder Adam Frisby is no stranger to the world of TV and influencers. His £40m fashion brand is built upon celebrity tie-ups with reality TV stars, including Love Island winner Dani Dyer and ex-Geordie Shore star Charlotte Crosby.
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News
Zalando: ‘Instagram will be our biggest competitor’
European fashion retailer Zalando has said it has an unconventional competitor in the likes of photo-sharing app Instagram as the social platform moves further into the online retail space.
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News
Instagram boss reveals online retail plans
The head of Instagram has laid out his long-term vision to tap into the social media app’s user base and move further into the online retail space.
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Analysis
Analysis: Six rules for retail's new normal
Former Game chief executive Ian Shepherd, author of Reinventing Retail: The New rules that Drive Sales and Grow Profits, defines six rules for retailers to abide by to navigate the new normal of our industry
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Analysis
Infographic: 44 retailers reveal transformation priorities
Store estates will shrink in the future, with a shift towards building community hubs, Facebook will defy the naysayers to deliver the most value and new tech such as in-store robotics will be in demand.
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Analysis
Analysis: How to treat your retail superfans
It’s not just pop idols or sports stars that attract superfans. Retailers have a contingent of hyper-engaged followers too. How can retailers take advantage of this brand love?
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News
Yoox Net-a-Porter launches shoppable Instagram accounts
Yoox Net-a-Porter is launching a service that will allow its customers to purchase products directly through its Instagram accounts.
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News
Lush axes all UK social media channels
Lush is set to close its UK Instagram, Facebook and Twitter accounts by the end of the week, saying it is “tired of fighting with algorithms” and doesn’t want to “pay to appear” in customers’ feeds.
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News
Instagram trials in-app payments in the US
Instagram is trialling a checkout feature in the US that will allow for users to purchase items and manage orders on the app for the first time.
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News
M&S to team up with Britain's Got Talent
Marks & Spencer has launched its first ever TV sponsorship deal with ITV’s flagship entertainment show Britain’s Got Talent.