All Social media articles – Page 9
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OpinionRetailers can turn data concern into opportunity
Data is a minefield. Only last month at Retail Week Live, M&S’ Steve Rowe shared the pressures of trying to turn ‘big data’ to commercial advantage.
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AnalysisAnalysis: Social shopping – turning likes into sales
There was a time when platforms like Facebook and Instagram offered little more than ‘vanity’ metrics for retailers, rather than tangibly affecting their bottom lines.
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NewsInstagram ties up with M&S for Shopping UK launch
Instagram has bolstered its social commerce offer in the UK with a suite of tools that allow shoppers to buy items directly from in-app photos.
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NewsRetail diary: Is Iceland plucky, or clucking mad?
Plucky Iceland pipes up again, Waterstones turns the page on the patriarchy and Debenhams gets the royal stamp of approval.
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AnalysisWatch: Six of retail's best digital marketing campaigns
Retail Week shares inspiration from some of the best digital marketing campaigns across the sector.
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Retail VoiceWhat does your brand mean to consumers?
To have and to hold-on-to; The secret behind getting consumers to buy into your brand.
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OpinionHow vlogging can help retailers communicate better
Video and vlogging as a format is used very differently among UK retailers, and by some more successfully than others.
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OpinionOpinion: WeChat – What Western brands need to know
With more than 700 million consumers using it daily, brands targeting Chinese consumers need a WeChat strategy.
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NewsZalando and Google create AI-powered gifting chatbot
Zalando and Google have collaborated on a gift-finder assistant that asks users questions about the type of present they are looking for and suggests products.
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NewsFacebook’s Harbech: Mobile discovery will transform retail
Facebook’s head of retail and ecommerce Martin Harbech says lots of retailers are “underestimating the opportunity” of mobile in product discovery.
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CartoonBlower’s cartoon: A retailer's summer holiday
Cartoonist Patrick Blower on a retail executive’s summer holiday to get away from it all. Or not.
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AnalysisAnalysis: Retail loyalty – the new pillars of success
Changed shopping and cultural habits are disrupting retailers’ established methods of building and retaining shopper loyalty.
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AnalysisAnalysis: Why retailers should be engaging the ageing
The population may be living longer than ever before, but retailers are not doing enough to capture the spending power, or the interests, of their older customers.
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OpinionOpinion: Six retail characteristics that define success
To succeed in the demanding world of the consumer customer experience is everything – but we’ve all heard that many times before right?
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NewsAmazon squares up to Instagram with Spark launch
Amazon has launched a shoppable feed of photos and stories within its mobile app, designed to drive purchases by its Prime members.
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AnalysisAnalysis: Peak stuff? It’s leisure spend that’s vulnerable
Ikea reckons consumers have hit “peak stuff”. Next’s Lord Wolfson says there’s a “continuing trend towards spending on experiences”, and Dixons Carphone’s Seb James thinks “shoppers are now only grazing on ownership”.
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AnalysisBloggers, boxes and brands: Beauty's new battlegrounds
Beauty has proven a resilient retail sector, but as the market becomes more crowded, are there stormy skies ahead for its traditional behemoths?
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NewsDune harnesses Instagram to drive online sales
Dune has boosted its online sales by deploying user-generated content on its product pages.
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OpinionOpinion: Social media isn't just about being social
The “feedback” British Airways’ customers posted online and the airline’s largely inadequate responses show how big businesses can still get social media very wrong.
