With features such as metal container-style fitting rooms, single pendant bulb lighting and a blacked-out ceiling void, the interior, designed by Berlin-based consultancy Plajer & Franz Studio, has an industrial ambiance.
There is also a mid-floor linear presentation of the stock, where the bulk of the merchandise is on low tables, allowing views from the narrow shop front to the rear of the store.
White, freestanding brand walls and a perimeter composed, in part once more, of the metal containers, complete the picture.
S.Oliver is looking at towns and cities with a population of 20,000 or more to roll the format out. Both stores opened in March.
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