Mamas & Papas is set to expand its international store footprint after reporting a ‘record golden quarter’ in which it hit a new UK market share peak.
For the 13 weeks to December 29, 2024, Mamas & Papas reported an 8% rise in group profit, despite what the retailer called “heavy discounting across the retail sector” during the period.
Total group sales were up 5% year-on-year for the 13 weeks, while the retailer’s overseas sales increased 80%.
The high street nursery brand’s UK market share also reached a new peak of 20% in November.
As part of Mamas & Papas’ international expansion plan, it unveiled plans to open 20 new overseas locations for 2025 across Spain, South East Asia and Australia.
The company has opened 29 overseas concessions with El Corte Ingles in Spain, MAP Active in Indonesia and Central Department Store Group in Thailand and said it’s planning a new partnership with leading Australian department store chain, Myers.
Chief executive Nathan Williams said: “This was another record golden quarter for the brand, with a particularly strong contribution from our bricks-and-mortar estate.
“We’re also seeing a growing momentum from our overseas business, where we’ve laid excellent foundations over the past 18 months with several key partners in our core markets. This is an important area of expansion for our brand over the next 12 months, as demand for our high-quality baby and nursery products continues to grow.
“Whilst the macroeconomic situation continues to weigh heavily on consumer sentiment, the enduring strength of the nursery and baby category and the growing presence of our brand in the UK and overseas gives us a lot of confidence in the year ahead.
“Meanwhile, our growing data capabilities mean we’re better able to tailor support for new and expectant parents and be even more helpful at critical points of their pregnancy journey.”
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