Exclusive: Turkish children’s retailer Ebebek is making its UK bricks-and-mortar debut in 2025 with the opening of three stores, Retail Week can reveal.
Ebebek, which sells a range of baby, children and family products, said it will launch three stores in and around London in the first quarter of 2025.
“The first will debut at Lakeside Shopping Centre, followed by our first big-box store at Greenwich Retail Park, and then The Mall Wood Green,” a spokesperson told Retail Week.
“Each store will be designed for families, with spacious layouts to accommodate pushchairs, while our Greenwich store will also feature a dedicated play area and coffee corner.”
The retailer added that it plans to open a fourth store in London by the second half of 2025, with “ambitions to expand across the UK in the future”.
Its UK website Ebebek.co.uk was rolled out in 2022, and currently operates in various countries via Amazon and AliExpress. The retailer said its entry into the UK marks the first step in its global plan to reach six continents by 2030.
In its native country Turkey, Ebebek has 254 stores in 67 cities with each store spanning between 12,000 and 20,000 sq ft.
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