Analysis: How digital is central to JD’s growth plan
JD Sports has hit the acquisition trail hard recently, but key to the success of its spending spree will be digitally integrating its businesses into a global network.
The sportswear specialist, which last week reported a 24% rise in pre-tax profits and a 33% increase in sales in its last full year, peppered its results statement with references to digital transformation, business integration and catering for its youthful customer.
JD is in the process of knitting its fast-growing group together, making sure that a consumer in South Korea will have an equivalent experience to one in South Kensington.
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