Decathlon buys German pureplay sportswear brand Bergfreunde
Sportswear giant Decathlon has announced the acquisition of German pureplay mountain sports, climbing gear and outdoor equipment specialist Bergfreunde.
Decathlon announced the acquisition for an unspecified amount on Monday afternoon and said that the agreement, signed on November 24, is pending regulatory approval.
Bergfreunde was founded in Germany in 2006 and operates in 10 other European countries: Austria, Denmark, France, Finland, Italy, the Netherlands, Spain, Sweden, Switzerland and the UK.
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