Decathlon has entered a new strategic partnership with Indian ecommerce platform Myntra to make products more accessible to customers across the country.
Decathlon has announced a strategic association with fashion ecommerce giant Myntra, to make sports and athleisure products more accessible to customers across 19k pin codes in India.
The new partnership will allow the sportswear retailer to reach nearly 98% of the serviceable pin codes in India by leveraging Myntra’s wide reach and will give customers access to premium sportswear, footwear, accessories and more.
Sankar Chatterjee, chief executive at Decathlon India, said: “We are thrilled to announce our strategic association with Myntra as this is a significant step in enhancing our ecommerce presence and also represents our efforts to reach a much larger audience across India.
“Myntra’s wide network presence and huge base of premium customers will enable us to showcase our diverse range of sports and fitness products to millions of shoppers, allowing us to inspire more individuals to embrace an active lifestyle.”
Nandita Sinha, chief executive at Myntra, said: “Our latest association with Decathlon will synergise to make a wide array of sports products more accessible to those seeking to nurture their passion for fitness as well as specialised sports.
“With a strong focus on emerging sports markets in India, this collaboration underscores our commitment to making sportswear and athleisure more accessible while inspiring a more active lifestyle for millions of consumers.”
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