Frasers acquires German sports retailer SportScheck as it targets expansion in Europe

With a customer base of 13 million visitors per year, SportScheck has 34 stores in prime city locations across Germany with revenues of €350m (£303m).

Frasers said the German retailer “will benefit from the group’s Elevation Strategy”, which has helped it to drive business in the UK by investing in store concepts, digital capabilities and strengthened brand relationships.

Frasers Group chief executive Michael Murray said: “Acquiring the leading sporting goods retailer in Germany is a big step in our journey to becoming the number one sports retailer in EMEA. We are delighted to do this with the full support of major global brand partners, Adidas and Nike. Growing and expanding our sports business is a key focus area in becoming an international retail business. The German market represents a huge opportunity for us and we look forward to bringing our experience, resources and relationships to strengthen the SportScheck business.”

Adidas chief executive Bjørn Gulden added: “Michael’s elevation of Frasers Group and Sports Direct has been impressive. The acquisition of SportScheck is another big commitment to the sports industry and a natural evolution in its strategy of becoming a global player. We are committed and excited to support Sports Direct on its journey.”