Frasers Group Asia has announced a new joint venture agreement with PT Map Active Indonesia to launch Sports Direct in the country.
The retail group said the agreement is “the first step in a region-wide expansion” between the two and will see the introduction of Sports Direct’s stores across Indonesia including both the wholesale and retail components.
Frasers Group Asia owns 35 stores across Malaysia with its headquarters in Sunway City, Kuala Lumpur.
The newest joint venture with retail conglomerate PT Map Active will help launch global brands owned by Frasers Group to Indonesian consumers, including Karrimor, Everlast, Lonsdale, Slazenger, USA Pro, Firetrap, Soul Cal and Jack Wills among others.
Michael Murray, Frasers Group chief executive, said: “As part of our continued international expansion strategy and the success of our existing business in Malaysia, we are excited to grow our Southeast Asian footprint with a presence in Indonesia.
“Today’s announcement supports our vision to build the planet’s most admired and compelling brand ecosystem.”
Paul Gibbons, managing director of Frasers Group Asia, said: ”The Indonesian market offers an exciting opportunity to highlight our brands to the fourth-largest population in the world.
“We enter this partnership with a long-term view to build the best multi-sport destination, which has been a great success in the UK.”
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