JD Sports maintains guidance as sales rise

Exterior of JD Sports Bristol Airport store

JD Sports has maintained its full-year profit guidance, hailing “good strategic progress” during the year as sales edged up.

The sports giant posted a 3.6% increase in total sales to £10.5bn for the 53 weeks to February 3, 2024, while like-for-like and organic sales growth were up 4.2% and 8.4% respectively during the year.

Profit before tax for the 2024 full financial year is expected to fall “in line” with the guidance of between £915m and £935m.

 

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