JD Sports has entered “a conditional agreement to acquire the outstanding 40% minority stake” of Marketing Investment Group (MIG) making it the 100% sole owner of the Poland-based footwear and clothing company.

Sizeer

Sizeer is one of the brands trading as part of MIG

JD acquired a 60% stake in MIG in April 2021 to gain a stronger foothold across Central and Eastern Europe and has since then established the JD fascia in five countries in the region operating out of 18 stores.

With a total revenue of £270m in the year ending in January, MIG trades streetwear brand Sizeer and other complementary fascias, selling a wide range of sports footwear, apparel and equipment from leading global brands.

JD Sports said it expects the acquisition to be completed no later than the last quarter of the year as it is subject to customary competition approval by the European Commission.

JD Sports chief executive Régis Schultz said: “Acquiring the remaining 40% stake in MIG allows us to accelerate the development of JD in Central and Eastern Europe, the strong foundations for which have been established alongside the outgoing shareholders. Increasing JD’s presence in the region through new store openings and further investment in our omnichannel capabilities is a key part of the strategic growth plan set out at our capital markets day presentation.

“The complementary Sizeer brand provides a strong platform for the MIG business and the JD brand has evidenced strong initial traction with the consumer, which we will continue to build upon. We look forward to closing the transaction and continuing an exciting journey with the local management team.”

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