Online shoppers turn to BNPL for January sales
Online spending in the UK in January increased 3.4% year on year as shoppers bought exercise equipment and made the most of the post-Christmas sales.
When compared with last year, consumer online spend in January 2024 rose 3.4% to £8.1bn, according to Adobe Analytics, with a 14% increase in buy now pay later (BNPL) services.
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