Q&A: Under Armour MD on innovation, prioritising performance and being a ‘sports house’
Under Armour managing director for Europe, the Middle East and Africa (EMEA) Kevin Ross sits down with Retail Week to discuss the importance of being known as a ‘sports house’, the blurring lines between performance and athleisure, and the biggest opportunities and challenges ahead in an increasingly competitive market.
The sportswear market is booming thanks to increased awareness of the benefits of keeping active, the blurred lines between sportswear and athleisure, and growing interest on the global sports tourism scene. But in the same breath, it’s also becoming increasingly competitive.
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