Q&A: Yoga brand Bahe on stretching past the pandemic sweatpants trend
Retail Week talks to Australian yoga and Pilates activewear brand Bahe as it plans to go global and bring innovation to the sector
Bahe, named after the Hindi word for ‘flow’, has global ambitions. Backed by athletes and established entrepreneurs in the sector, including the 1999 Rugby World Cup champion and Australian Wallabies captain George Gregan, the brand has just launched a new yoga and Pilates activewear range.
Retail Week spoke to British entrepreneur Kim Winser, who is spearheading the brand’s UK operations as a shareholder and senior adviser.
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