SportsShoes.com has reported a surge in international sales driven by growth in its overseas customer base as it targets more European markets for expansion.
The sports retailer, based in Bradford, West Yorkshire, has reported a 22% increase in international sales in the six months to March 2024.
Its total sales were £90m in the same period as it acquired 75,000 new customers in Europe, up by 17% year on year.
In the same period, the total number of new and existing overseas customer orders was up by 18% to 77,000.
SportsShoes.com has international websites for France, Germany, Italy and Spain, and is looking to expand to new markets including Poland, Switzerland, Belgium, the Netherlands and the Nordics.
SportsShoes.com managing director Brett Bannister said: “We have an established reputation within the UK marketplace as the premium online retail brand in our space. There is a clear opportunity for us to do the same in Europe and beyond, and these latest sales and customer acquisition numbers show our international expansion strategy is having a positive impact.
“At the heart of this success is our commitment to having a physical presence in the international markets we serve by delivering fresh and exciting brand activations within them. These provide us with multiple opportunities to connect and engage further with our international running and outdoor community.
“We aim to build upon the momentum we have created by continuing to innovate and excite for the benefit of our customers and brand partners as we further expand our overseas business.”
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