What can retailers learn from Frasers' online rebrand and multi-brand strategy?
As Frasers gives its department store website a makeover to mirror its in-store shopping experience, Retail Week takes a closer look at the strategy behind the move and wonders if other retailers should follow suit?
House of Fraser, the department store brand under Mike Ashley’s Frasers Group, was given a revamp last week as part of the retailer’s wider digital elevation strategy.
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