Sports Direct partners with MySale to launch in Australia and New Zealand

Sports Direct will enter into a joint venture with OzSale.com.au, the Australian and New Zealand division of MySale, giving Sports Direct access to MySale’s 12 million members.

It comes a month after the sports chain bought a 4.8% stake in the newly floated etailer, which also counts Arcadia owner Sir Philip Green as a backer. He holds a 25% stake in the business.

Sports Direct plans to replicate its UK retail model in Australia and New Zealand, initially opening three flagships in Australia and one in New Zealand. It will host an OzSale.com.au outlet in each of the stores.

Sports Direct will launch sites in Australia and New Zealand later this year.

Sports Direct chief executive Dave Forsey said: “We are delighted to announce this partnership with MySale, which will give Sports Direct access to the tremendous markets in Australia and New Zealand and enable customers in both countries to benefit from our quality and unbeatable value. It will be great to enter these markets, where sport is a way of life. I have been really impressed by the team at MySale and look forward to working with them.”

MySale founder and executive vice chairman Jamie Jackson added: “We are really delighted with this new alliance with Sports Direct, which is one of Britain’s best and most exciting retailers.”