All Sports Direct articles
Mike Ashley’s Sports Direct is the UK’s largest sports goods retailer, operating around 950 stores worldwide with 500 in the UK. Founded in 1982, Sports Direct also owns sports brands such as Karrimor, Kangol, Slazenger and Lonsdale. In November 2019, Sports Direct Group rebranded to Frasers Group.
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NewsFrasers Plus strikes new partnership with Hornby Hobbies
Frasers Plus, the credit and loyalty platform part of Frasers Group, has announced a new partnership with toy and hobby retailer, Hornby Hobbies.
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VideoSports Direct launches Christmas advert celebrating new traditions with UK athletes
Sports Direct has launched its Christmas campaign called ‘New Traditions Start Here’, featuring some of the UK’s biggest athletes across various sports.
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Opinion‘As Mike Ashley steps back into the ring, why is he set on Boohoo for his comeback fight?’
The sector held its breath this morning as one of retail’s last great heavyweights stepped back into the ring. But why now, for Mike Ashley? And, more importantly, why Boohoo? Asks news editor Hugh Radojev
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NewsFrasers has acquired a stake in a Malta-based sports retailer
Frasers has acquired a stake in Hudson Malta, a premier retail and distribution business based in Malta, as the retail group looks to spread its international footprint.
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InterviewFrasers CFO on the key to Sports Direct’s success, new brands on Frasers Plus and the resilience of the luxury sector
As Frasers Group posts profits at the top of its guidance, Retail Week speaks to chief financial officer Chris Wootton to talk about the results, Frasers Plus, present and future acquisitions and more.
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Opinion‘Raise your hand if you too have been victimised by a Sports Direct mug’
A few weeks ago I did something very out of character. I placed an order at Sports Direct.
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NewsSports Direct mugs are ‘here to stay’, says retailer
Sports Direct has no plans to phase out its famous supersized mugs despite being deep in its elevation strategy to widen the brand’s appeal with upmarket shoppers.
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InterviewQ&A: Sports Direct managing director on retail’s summer of sport
Kicking off with the Euros this week, followed by Wimbledon and the Paris Olympics taking us to the end of July, this summer is packed with action for fans and retailers alike. Retail Week sat down with Sports Direct managing director Ger Wright to find out how one of the nation’s biggest sportswear retailers will be making the most of it
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Retail Navigator AnalysisSports Direct (Overview)
Frasers Group aims to transform Sports Direct from a discount sportswear chain into an upmarket one, offering shoppers an experience. This can be seen through its in-store video gaming partnership with Game, which the group also owns. A number of multi-fascia outlets, to include Sports Direct, are also part of the overall optimisation plan.
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NewsFrasers Group tops up Hugo Boss stake
Mike Ashley’s retail empire Frasers Group has increased its stake in the luxury fashion brand Hugo Boss.
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NewsSports Direct fails to get injunction against Newcastle United FC
Mike Ashley’s Sports Direct has failed to get an injunction against Newcastle United to stop the football club’s exclusive kit deal with rival sports retailer JD Sports.
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NewsSports Direct calls Newcastle kit deal 'unlawful' as it kicks off court hearing
Sports Direct headed to court against Newcastle United as it claimed the exclusive kit deal between the football club and rival JD Sports to be “unlawful”.
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NewsFrasers to open Sports Direct flagships in London Westfield centres
Frasers Group is set to open two new Sports Direct flagship stores in Westfield London shopping centres as it expands its “elevation strategy”.
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NewsMike Ashley sues Newcastle United over football kit row
Mike Ashley is taking legal action against the football club he once owned amid a dispute with its current manager.
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NewsFrasers strengthens board with four ‘high-calibre’ directors
Frasers has appointed four new executive directors to its board, reaffirming “the group’s confidence in its long-term growth and elevation strategy”.
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GallerySports Direct’s new outdoor sports concept store in Cardiff
Sports Direct has opened doors to a new outdoor sports concept store in its latest flagship in Cardiff, Wales.
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NewsSports Direct launches new outdoor sports flagship in Cardiff
Sports Direct has launched a new outdoor sports concept as it opens its fourth flagship store in Cardiff, Wales.
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GalleryThe best new stores of 2023
From soaps on sushi belts at Lush Glasgow to in-house tea rooms at Uniqlo, Covent Garden here some of the most exciting stores that opened up in 2023.
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InterviewQ&A: Frasers CFO Chris Wootton on luxury demand and future acquisitions
As Frasers reports an increase in sales and profit across its portfolio, driven by the group’s elevation strategy, Retail Week speaks to chief financial officer Chris Wootton about what’s next for the retail powerhouse
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NewsFrasers sales and profit rise as elevation strategy pays off
Frasers has reported an increase in sales and profit across its portfolio as the group’s elevation strategy continues to “drive strong trading performance”.