All Sports Direct articles
Mike Ashley’s Sports Direct is the UK’s largest sports goods retailer, operating around 950 stores worldwide with 500 in the UK. Founded in 1982, Sports Direct also owns sports brands such as Karrimor, Kangol, Slazenger and Lonsdale. In November 2019, Sports Direct Group rebranded to Frasers Group.
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News
Boohoo urges shareholders to vote against Mike Ashley as board change is ‘not warranted’
Boohoo Group is urging shareholders to reject the “fresh ideas” of Mike Ashley ahead of its upcoming general meeting amid his bid to secure a seat on the board.
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News
Ex-Sports Direct boss making a surprise return to Frasers Group
Exclusive: Former chief executive of Sports Direct Dave Forsey is making a surprise return to Frasers Group to lead the retailer’s ambitious international expansion.
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News
‘The Tories put the economy in a coma and Labour have turned the machine off’, says Frasers Group CFO
The chief financial officer of Sports Direct owner Frasers Group blamed the lack of consumer confidence in the run up to Christmas on the recent Labour Budget, which has “attacked a sector” in need of help.
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News
Mike Ashley is facing HMRC in court after being ‘stonewalled’ over personal data request
Retail tycoon Mike Ashley was “met with a complete stone wall” following a request to HM Revenue & Customers (HMRC) for personal data relating to a tax dispute, the High Court has heard.
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News
Frasers acquires South African sportswear retailer as it snaps up stake in Marks Electricals
Frasers Group has snapped up South African sportswear retailer Holdsport Group for an undisclosed sum on the same day it took a £3m stake in British brand Marks Electricals.
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News
Frasers Plus strikes new partnership with Hornby Hobbies
Frasers Plus, the credit and loyalty platform part of Frasers Group, has announced a new partnership with toy and hobby retailer, Hornby Hobbies.
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Video
Sports Direct launches Christmas advert celebrating new traditions with UK athletes
Sports Direct has launched its Christmas campaign called ‘New Traditions Start Here’, featuring some of the UK’s biggest athletes across various sports.
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Opinion
‘As Mike Ashley steps back into the ring, why is he set on Boohoo for his comeback fight?’
The sector held its breath this morning as one of retail’s last great heavyweights stepped back into the ring. But why now, for Mike Ashley? And, more importantly, why Boohoo? Asks news editor Hugh Radojev
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News
Frasers has acquired a stake in a Malta-based sports retailer
Frasers has acquired a stake in Hudson Malta, a premier retail and distribution business based in Malta, as the retail group looks to spread its international footprint.
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Interview
Frasers CFO on the key to Sports Direct’s success, new brands on Frasers Plus and the resilience of the luxury sector
As Frasers Group posts profits at the top of its guidance, Retail Week speaks to chief financial officer Chris Wootton to talk about the results, Frasers Plus, present and future acquisitions and more.
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Opinion
‘Raise your hand if you too have been victimised by a Sports Direct mug’
A few weeks ago I did something very out of character. I placed an order at Sports Direct.
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News
Sports Direct mugs are ‘here to stay’, says retailer
Sports Direct has no plans to phase out its famous supersized mugs despite being deep in its elevation strategy to widen the brand’s appeal with upmarket shoppers.
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Interview
Q&A: Sports Direct managing director on retail’s summer of sport
Kicking off with the Euros this week, followed by Wimbledon and the Paris Olympics taking us to the end of July, this summer is packed with action for fans and retailers alike. Retail Week sat down with Sports Direct managing director Ger Wright to find out how one of the nation’s biggest sportswear retailers will be making the most of it
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Retail Navigator Analysis
Sports Direct (Overview)
Frasers Group aims to transform Sports Direct from a discount sportswear chain into an upmarket one, offering shoppers an experience. This can be seen through its in-store video gaming partnership with Game, which the group also owns. A number of multi-fascia outlets, to include Sports Direct, are also part of the overall optimisation plan.
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News
Frasers Group tops up Hugo Boss stake
Mike Ashley’s retail empire Frasers Group has increased its stake in the luxury fashion brand Hugo Boss.
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News
Sports Direct fails to get injunction against Newcastle United FC
Mike Ashley’s Sports Direct has failed to get an injunction against Newcastle United to stop the football club’s exclusive kit deal with rival sports retailer JD Sports.
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News
Sports Direct calls Newcastle kit deal 'unlawful' as it kicks off court hearing
Sports Direct headed to court against Newcastle United as it claimed the exclusive kit deal between the football club and rival JD Sports to be “unlawful”.
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News
Frasers to open Sports Direct flagships in London Westfield centres
Frasers Group is set to open two new Sports Direct flagship stores in Westfield London shopping centres as it expands its “elevation strategy”.
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News
Mike Ashley sues Newcastle United over football kit row
Mike Ashley is taking legal action against the football club he once owned amid a dispute with its current manager.
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News
Frasers strengthens board with four ‘high-calibre’ directors
Frasers has appointed four new executive directors to its board, reaffirming “the group’s confidence in its long-term growth and elevation strategy”.