Sports Direct

Mike Ashley’s Sports Direct is the UK’s largest sports goods retailer, operating around 715 stores worldwide with more than 500 in the UK. Retail Week provides news, analysis, features and opinion about Sports Direct and the sports and leisure sector.

Latest news and insight on Sports Direct from Retail-Week.com

News
Frasers Plus strikes new partnership with Hornby Hobbies
2024-11-20T12:07:00+00:00By Ritika Bhoora
Frasers Plus, the credit and loyalty platform part of Frasers Group, has announced a new partnership with toy and hobby retailer, Hornby Hobbies.
Video
Sports Direct launches Christmas advert celebrating new traditions with UK athletes
2024-11-14T16:06:00+00:00By Ritika Bhoora
Sports Direct has launched its Christmas campaign called ‘New Traditions Start Here’, featuring some of the UK’s biggest athletes across various sports.
Opinion
‘As Mike Ashley steps back into the ring, why is he set on Boohoo for his comeback fight?’
2024-10-24T15:13:00+01:00By Hugh Radojev
The sector held its breath this morning as one of retail’s last great heavyweights stepped back into the ring. But why now, for Mike Ashley? And, more importantly, why Boohoo? Asks news editor Hugh Radojev

More on Sports Direct

News

Frasers has acquired a stake in a Malta-based sports retailer

2024-10-15T12:14:00+01:00By Ritika Bhoora

Frasers has acquired a stake in Hudson Malta, a premier retail and distribution business based in Malta, as the retail group looks to spread its international footprint.

Interview

Frasers CFO on the key to Sports Direct’s success, new brands on Frasers Plus and the resilience of the luxury sector

2024-07-18T14:38:00+01:00By Ritika Bhoora

As Frasers Group posts profits at the top of its guidance, Retail Week speaks to chief financial officer Chris Wootton to talk about the results, Frasers Plus, present and future acquisitions and more.

‘Raise your hand if you too have been victimised by a Sports Direct mug’
2024-06-12T12:05:00+01:00By Ellis Hawthorne
Sports Direct mugs are ‘here to stay’, says retailer
2024-06-11T15:24:00+01:00By Ellis Hawthorne
Q&A: Sports Direct managing director on retail’s summer of sport
2024-06-10T12:43:00+01:00By Ellis Hawthorne
Frasers Group tops up Hugo Boss stake
2024-05-31T12:08:00+01:00By Chloe Mills

Sports Direct fails to get injunction against Newcastle United FC
2024-04-15T13:29:00+01:00By Ritika Bhoora
Sports Direct calls Newcastle kit deal 'unlawful' as it kicks off court hearing
2024-04-09T16:24:00+01:00By Ritika Bhoora
Frasers to open Sports Direct flagships in London Westfield centres
2024-04-08T13:37:00+01:00By Ritika Bhoora
Mike Ashley sues Newcastle United over football kit row
2024-03-22T07:19:00+00:00By Ellis Hawthorne

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