John Lewis has been criticised for building “executive housing” after stating that as little as 10% of the flats in its new London development could be affordable.

The retailer said in planning documents that it was aiming to make 20% of properties in its flagship Bromley development affordable, but that it would “always provide a minimum of 10% affordable housing regardless”.

It said this was “considered a significant benefit of the scheme and will make a vital contribution to the borough”.

However, London planning officials have criticised the proposals as insufficient, according to The Telegraph.

The Greater London Authority planning unit said: “Considering the scale of development proposed on the site, the level of affordable housing proposed is significantly below expectation.”

Local politicians have also criticised John Lewis. The Bromley Liberal Democrats said: “This development will not solve Bromley’s housing crisis.

“We desperately need affordable homes – not more executive housing – so that Bromley families can stay here, raise their families and contribute to our economy.

“Instead, this development is clearly designed to import high earners to Bromley to live here and take advantage of the excellent rail links to central London.”