'Difficult trading conditions offer a good opportunity to accelerate renewal'

Sephora

While many retailers will approach uncertain conditions by looking to reduce costs and scale back, arbitrarily cutting investment is not a long-term approach, believes Lisa Hooker

On the face of it, little has improved since my last column. We’re still seeing double-digit inflation, rising interest rates and spiralling energy bills. 

And we’ve seen three different prime ministers since then. Add to that a falling pound and a faltering economy and things look pretty bleak. 

 

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