Do you really need shops? Lessons from Cath Kidston, Karen Millen and Coast
As pureplays Boohoo and Asos scoop up the brand rights to former high street darlings Debenhams and Topshop, switching them to online only, Retail Week gleans lessons from brands that have already ditched their stores.
Over the last two weeks, the British high street was dealt a blow as iconic retailers Debenhams and Topshop shut their doors permanently.
Acquired by fashion pureplays Boohoo and Asos respectively, the struggling brands will be revamped and relaunched online only. The same is true of Wallis, Burton and Dorothy Perkins, also snapped up by Boohoo this week.
They are not alone. Brands such as Cath Kidston, TM Lewin, Oasis Warehouse, Karen Millen and Coast have all recently ditched their stores and re-emerged as pureplays.
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