Frasers to open new concept store and Sports Direct in former John Lewis Peterborough

The sports and luxury retail group will open a new Frasers concept store and Sports Direct in the former John Lewis space, totalling 92,500 sq ft.

Frasers said the new store will house an array of aspirational men’s, women’s and kidswear brands, plus a homewares and beauty offering, alongside a 30,000 sq ft Sports Direct featuring the world’s biggest sports and leisure brands.

Ed Ginn, director of investment management at Invesco Real Estate, said: “The signing of Frasers group is a significant step in our drive to transform Queensgate into a leading retail and leisure destination. Positioned in the top 1% of UK shopping centres, we are committed to investing in brands that will not only enhance the centre, but share our ethos for excellence, innovation and providing an exemplary experience.

”The quality of offer that Frasers group provides will help attract an even bigger catchment, repeat visits, and longer dwell time, as we continue to evolve Queensgate with the needs and desires of our visitors firmly in mind.”

A spokesperson for Frasers group said: “We are pleased to confirm that we will be opening a new concept Frasers store in Peterborough’s Queensgate Shopping Centre, offering customers the world’s most aspirational brands, as well as a dynamic beauty hall.

“A 30,000 sq. ft Sports Direct store will also open, featuring a USC, Jack Wills and Game. We are big believers in physical retail and these openings mark an exciting time for the group as we continue to expand our store portfolio across the UK and Europe.”