International lifestyle retailer Miniso has opened its first store at a UK airport ahead of Christmas.
The retailer has opened a ‘Miniso-Go’ store at London Stansted Airport, marking a UK first for the brand.
The new store is around 861,100 sq ft, and officially opened on December 19, offering customers a combination of Miniso’s “fun, affordable and trendy” travel products at the airport.
Miniso said its Stansted-based store has been “thoughtfully curated to cater to all the needs of globetrotters and holidaymakers alike”.
While the store will be tailored to travel essentials, it will also offer customer favourites and bestsellers including products from its collaborations such as Harry Potter, Hello Kitty and Disney, as well as beauty products and snacks.
The lifestyle retailer said its new airport store has “cheerfulpink interiors” as well as “playful displays” to offer a vibrant place for customers to stop and shop between travels.
Miniso UK chief operating officer Saad Usman said: “We are thrilled to launch our very first UK airport store at London Stansted Airport. Airports are hubs of adventure and exploration, making Stansted the ideal location to bring our ‘Life is For Fun’ ethos to life.
“Travellers can discover our affordable and stylish collections, including Harry Potter, Hello Kitty and Friends and Disney, alongside an exciting range of travel essentials perfect for their journeys. Whether jetting off on holiday or returning home, we aim to add a touch of fun and convenience to every trip.”
London Stansted Airport retail director Stephen Martin said: “We are delighted to welcome the UK’s first Miniso airport store to London Stansted, marking another exciting milestone in our work to enhance the passenger experience. This opening underscores our strong and ongoing collaboration with Lagardère Travel Retail, which continues to deliver high-quality, diverse retail options for our passengers.
“Miniso-Go’s unique selection of products will undoubtedly enhance the airport shopping experience, providing passengers with even more reasons to shop while at the airport.”
The new opening marks the third Miniso-Go store in the UK following recent openings in Victoria, London and at Paddington train station.
Miniso also recently opened its debut outlet store at London Designer Outlet (LDO), Wembley Park.
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