Chinese lifestyle retailer Miniso opens its flagship UK store on London’s Oxford Street on November 10.
Located at 100 Oxford Street, the 2,700 sq ft flagship marks Miniso’s 23rd store in the UK and its third in a standalone high street location.
The new store will be home to Miniso’s best-selling products, including Sanrio Blind Boxes, plushies and other accessories. It will also stock the brand’s new beauty products and exclusive fragrance line.
Miniso UK chief operating officer Saad Usman said: “Miniso’s Oxford Street store marks a significant milestone in our journey, a testament to our unwavering belief that ‘Life is for Fun’.
“We’re thrilled to extend this philosophy to the lively Oxford Street community. Our store isn’t just any retail space, it’s a vibrant hub of joy and creativity.
“Here, we take immense pride in presenting a diverse array of top-quality products, featuring exclusive collections from cherished brands, such as Sanrio and Disney.
“At Miniso’s Oxford Street store, every shopper can discover a perfect match, reflecting their unique style and taste. It’s a celebration of endless choices and delightful surprises.”
On the day of the launch, brand mascot PenPen will be on hand to greet customers and there will be a live drummer performance. Plus, the first 400 shoppers will be gifted a free goody bag worth over £25 with any purchase.
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