New data from the British Retail Consortium shows that non-food and in-store sales were given a much-needed boost over the Black Friday weekend.
The BRC’s Black Friday report for 2024 shows that non-food sales climbed 5.5%, which will come as a welcome relief to retailers who had endured tough trading during November.
In more positive news, in-store sales were up 4.1% over the period, while footfall jumped 4.8% on Black Friday and 10.6% on Cyber Monday – usually a day where shoppers look online to find last-minute deals.
Overall footfall for the four-day trading period was up a healthy 4.1%.
Online sales jumped 7.2% on Black Friday, while the overall online penetration rate of sales was 45.5%.
BRC director of insight Kris Hamer said: “Retail parks and shopping centres saw the biggest surge of customers over the Black Friday weekend, with overall footfall rising 6.7% on Black Friday week as compared to the previous year. The increased traffic helped retailers gain a much-needed Black Friday boost, non-food sales climbed 5.5%, helped by its closer proximity to Christmas this year. Black Friday remains an omnichannel event, but online growth still showed the biggest gains in the final week, with computing, fashion and beauty among the most popular categories.”
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