By Hugh Radojev28 January 2025
Source: Getty Images/iStock/Circle Creative Studio
Shop price deflation in the first month of the year was driven by retailers offering customers deep discounts during the period.
Overall shop price deflation was 0.7% in January, above deflation of 1% in the previous month and slightly above the three-month average of -0.8% - the lowest rates seen since August 2021, according to the latest BRC-NielsenIQ shop price index data.
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Shop price deflation in the first month of the year was driven by retailers offering customers deep discounts during the period.
https://www.retail-week.com/stores/shop-price-deflation-driven-by-retailers-offering-deep-discounts/7047999.article