Shop prices have fallen into deflation for the first time in three years

People shopping in fashion section of a store

Source: Shutterstock

Shop prices fell into deflation for the first time in nearly three years driven by non-food retailers discounting heavily to shift their summer stock.

The latest BRC-NielsenIQ Shop Price Index shows annual shop price deflation was at 0.3% in August, down from inflation of 0.2% in July.

 

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