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Store gallery: Card Market champions cheap and cheerful store design

By John Ryan14 November 2014

Cheap and cheerful is the order of the day and there is a conspicuous amount of circulation space. The two members of staff who were behind the counter at the cash desk said that this store “has more aesthetic appeal” than Card Factory.

WHSmith has added to its empire with a new discount chain called Card Market. Retail Week pays a visits to the retailer’s Swindon branch.