Store gallery: Situ Live aims to ‘fundamentally change’ retail with immersive store
Situ Live, which has promised to reinvent bricks-and-mortar retail with experiential and technology-led offerings, has opened its first store in Westfield London.
The shop spans 7,500 sq ft and focuses on elevating the traditional in-store experience, allowing visitors to try out innovative products related to fitness, sleep and transport among others.
Visitors can explore areas related to fulfilling certain needs, such as sleep and relaxation or home office setup. Each area is equipped with curated and relevant displays of products ready for consumers to immediately try.
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