Store tour: Inside the new Pets at Home store format it hopes will get tails wagging

Pets at Home Brentford AR504300

Pets at Home chief consumer officer Kathryn Imrie takes Retail Week on a tour of one of the retailer’s new look stores.

Pets at Home Brentford has been freshly groomed. The West London store is one of the latest new-look formats now being rolled out across the pet care retailer’s estate, which it hopes will be the perfect physical manifestation of its new all-in-one-place pet care platform ethos.

The format intends to bring more harmony to the combination of retail, grooming and the independent veterinary practices that operate out of the stores by implementing a new layout, tech upgrades, warmer branding and more space dedicated to services for pet-owners.

Pets at Home chief consumer officer Kathryn Imrie takes Retail Week on a tour. 

 

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