Waitrose has unveiled a new format as it wades into grocery c-store arms race

Executive director James Bailey stood outside the newly refurbished Waitrose John Barnes store in Finchley, London

Source: Waitrose

Waitrose has this week thrown open the doors to its newly refurbished John Barnes store in north London, which it is holding up as the poster child for a £1bn investment in revamping its store estate.

The store in Finchley features an expanded fresh produce department, upgraded service counters – including a dedicated parmesan section and an aged beef cabinet – and the upmarket grocer’s first-ever chilled wine department.

 

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