WHSmith launches first own-brand food range in UK travel stores
WHSmith has launched its first ever own-brand food-to-go range, available in more than 300 of its UK travel stores.
The range, which is named Smith’s Family Kitchen, offers more than 30 products including sandwiches, salads, wraps and baguettes for travelling customers.
WHSmith said the branding, design, packaging and product have been developed using feedback from more than a thousand shoppers.
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