All Superdry articles
Superdry is a UK clothing brand and retailer known for its combination of vintage Americana-style with Japanese graphics. Opening its first store in 2004, Superdry was born out of two other brands – Cult Clothing and skate-wear brand Bench. The group has a physical presence through 100 company-owned outlets, as well as concessions and franchise stores, in 60 countries. It also operates international websites.
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AnalysisFirst look: Superdry has opened the doors to its new Athletic Essentials concept store
Superdry boss Julian Dunkerton has said that “boring and generic” UK shopping centres need his new Athletic Essentials stores to excite shoppers once again.
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NewsSuperdry is targeting Gen Z shoppers with a new Athletic Essentials concept store
Exclusive: Fashion retailer Superdry is opening the doors to a new concept store, Athletic Essentials by Superdry, as it targets Gen Z amid its ongoing turnaround strategy.
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NewsSuperdry boss has called on the government to stop Shein from ‘dodging tax’
Superdry boss Julian Dunkerton has called on the government to ban fast-fashion giant and rival Shein from “dodging tax”.
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NewsExclusive: Superdry CTO exits as Dunkerton aims to bolster board with new hires
Superdry boss Julian Dunkerton is rebuilding elements of his top team after its chief technology officer left the business and the search for new board members is underway, Retail Week can reveal.
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NewsSuperdry will delist from the London Stock Exchange next week
The delisting follows the approval of its restructuring plan by shareholders last month.
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NewsSuperdry poaches Halfords IT boss for new role
Superdry has appointed the former Halfords IT boss as its global technology director.
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NewsSuperdry shareholders approve CEO’s survival plan to avoid administration
The restructuring plan to ensure the survival of fashion retailer Superdry has been given the go-ahead after shareholders voted in its favour.
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NewsSuperdry wins creditor backing for restructuring plan
Superdry creditors have voted in favour of its proposed restructuring plan, the fashion retailer has said.
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NewsSuperdry gears up for emergency sale if creditors oppose survival plan
Embattled fashion retailer Superdry is gearing up for an emergency four-week sale process if creditors fail to support boss Julian Dunkerton’s restructuring proposal.
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NewsSuperdry landlord M&G drafts in lawyers to review survival plan
The owner of Superdry’s Oxford Street flagship is reportedly mulling a challenge to the fashion retailer’s survival plan, which is set to involve steep rent cuts across some of its stores.
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Opinion‘Asos and Superdry will remain fashion victims unless they win back customers’
While Asos and Superdry can tinker with things behind the scenes as much as they like, neither brand seems able to articulate how they plan to go about attracting new customers or winning old ones back.
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Retail Navigator AnalysisSuperdry (Strategy)
As the embattled retailer attempts to revive its business, Superdry put forward plans in mid- April 2024 that would see it restructure, raise equity and delist from the London Stock Exchange (LSE).
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InterviewJulian Dunkerton: Back my Superdry survival plan or the business dies
Superdry boss Julian Dunkerton says his proposals are the only way to give the embattled fashion retailer a shot at ‘rebirth’. But is it all too little, too late?
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NewsSuperdry to quit stock market as part of survival plan
Superdry is poised to de-list from the London Stock Exchange as part of a restructuring plans that it says are critical to its long-term survival as a brand.
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Opinion‘Superdry investors face stark choice as Dunkerton takeover bid stumbles’
In the few days since everybody was feasting on Easter eggs, Superdry’s share price has shattered into more pieces than Humpty Dumpty
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NewsDunkerton takeover bid off the cards as Superdry extends loan
Superdry boss Julian Dunkerton’s takeover bid is off the cards, despite him remaining “committed” to the business and mulling an equity raise, as the fashion retailer extends its funding facility by a further £20m.
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NewsSuperdry lines up Hilco to secure £20m loan
Embattled fashion retailer Superdry is reportedly having discussions with one of its existing lenders, Hilco, to negotiate a new multimillion-pound funding facility.
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NewsSuperdry buyout deadline extended for Dunkerton
The deadline for Superdry co-founder Julian Dunkerton to make an offer for the retailer has been extended till the end of March.
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NewsSuperdry boss Julian Dunkerton in talks for possible takeover bid
Superdry boss Julian Dunkerton is eyeing a takeover bid for the struggling fashion retailer and is in talks with “potential sources of finance” to help fund a cash offer.
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AnalysisAs a potential CVA or deal to go private looms, what does the future hold for Superdry?
As speculation swirls around a potential CVA or a deal to take the business private, Retail Week explores what’s next for Superdry and whether a turnaround is really on the cards.