Supply chain

Navigating tariffs: a survival guide for UK retailers

By 10 April 2025

Ben Cooke

A week on from President Trump’s “liberation day”, Ben Cooke, partner at international law firm Addleshaw Goddard, breaks down the impact of new US tariffs on UK and EU goods, exports, supply chains and US customer demand, and sets out actions for retailers to take

At the time of writing, the US has paused its 20% “reciprocal” tariff on EU exporters, so tariffs on both UK and EU goods are now aligned at 10%. However, the US and China remain locked into a fierce tit-for-tat battle, with the US imposing a steep 125% tariff on Chinese imports, wreaking havoc on global supply chains.

 

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