H&M opens up supply chain to rivals in sustainability drive

The fashion giant’s latest initiative, called Treadler, will allow retail partners to pay for access to the group’s supply chain expertise.

The retailer said its new offer will cover all steps in the supply chain “from product development to sourcing, production and logistics” based on the “needs of each client”.

A statement from the fashion retailer said the new service “will enable its clients to benefit from H&M group’s expertise, long-term supplier partnerships and strategic sustainability work, thereby helping them to overcome initial business barriers and accelerate sustainable change”.

This is the first global initiative launched by H&M since the appointment of new chief executive Helena Helmersson – who spearheaded the retailer’s sustainability programme for five years during her 23-year tenure with the business.

The retailer has provided little detail on what its new service will entail but said it will “initially work on a small scale”.

Treadler managing director Gustaf Asp said: “We see the opportunity to utilise the full potential of H&M group’s extensive investments and progressive sustainability work by catering to clients’ needs and contributing to driving long-term growth for H&M group while driving change in our industry. In discussions with other companies, we have experienced a demand for these kinds of services.”