As retailers grapple with meeting long-term environmental, social and corporate governance (ESG) targets, while at the same time balancing costs and profitability for shareholders, consumer behaviour has shifted during the cost-of-living crisis.
This dichotomy continues to test organisations’ strength and differentiates those retailers with a true commitment to the cause.
With 2024 anticipated to bring a welcome easing of cost-of-living pressures, retailers and consumers must refocus their efforts to drive lasting change.