Sainsbury’s unveils new slogan as Greggs launches sustainability plan
Grocery giant Sainsbury’s has unveiled a new brand slogan set to launch in the spring, while fellow food retailer Greggs has revealed a new sustainability plan.
The UK’s second-largest grocer is set to retire its longstanding ‘Live Well for Less’ motto in the spring and replace it with ‘Helping Everyone Eat Better’, with Sainsbury’s looking to focus on “how delicious food can also be healthy, sustainable and affordable”.
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