Second Hand September: sustainability fad or fashion-forward moment?
As a fourth Second Hand September comes to an end, Retail Week asks whether the campaign has the potential to drive real change in retail – or is the growth of the secondhand economy better served in other ways?
Coined by charity Oxfam, Second Hand September was created to inspire consumers to only buy secondhand garments for 30 days or more.
The concept has been gaining momentum, with retailers such as eBay and Depop acting as partners to Oxfam, while the British Retail Consortium (BRC) unveiled its secondhand and pre-loved guidelines for retailers, brands and resale platforms this September to coincide with the campaign.
Already have an account? Sign in here