Analysis: How retailers can tackle the rise of ad-blocking

Consumers can find ads intrusive, especially on their mobile devices

More than a quarter of UK shoppers will be using ad-blocking software by 2017. So how should retailers adapt their digital marketing strategies?  

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now