Currys unveils retail media network
Currys has unveiled its first suite of products available through its new retail media network, Currys Connected Media.
Currys Connected Media enables partnered brands to understand and reach out to millions of customers online and in-store.
Brands including Samsung, Acer and Hisense are using Currys Connected Media, where first-party customer data is leveraged to understand what customers like to shop for.
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