George at Asda launches collaboration with Netflix

No comments

George at Asda will partner with Netflix to offer a range of fashion and lifestyle products based on the streaming service’s original series.

Netflix at George at Asda portrait

The collection will be available to purchase online as well as in a number of selected Asda stores.

Twelve stores will offer a wide range of products as part of the collaboration and a further 38 will also stock Netflix clothing and accessories.

Netflix and George have also worked together to create a flagship concession within Asda’s Milton Keynes branch. This flagship will offer customers access to the full range of 48 products in the current collection, as well as branded changing rooms and dedicated product areas.

The first ranges will feature products such as footwear, accessories, stationery, mugs and board games based on shows including Squid Game, Stranger Things and Emily in Paris among others.

George will continue to launch ranges based on other Netflix series throughout the year.

George senior buying manager Scott Macrae said: “We know that George is an important destination for customers looking to buy licensed product and Netflix has a broad range of properties that appeal to all the family.

“We feel this collaboration is a great fit for George, which allows us to continue to bring a range of product that is relevant and for all the family to enjoy.”