Luxury department store Harrods is to launch an iPhone app to help shoppers find their way around the London store.

The GPS-assisted app will be available for free download from tomorrow, and will also offer users a guide to in-store events, new product launches and special offers, alongside an interactive store guide. 

Harrods store image director Mark Briggs said: “We are continuously aiming to offer our customers the optimum level of service through use of new technology. With its useful tools and services, the Harrods App is set to become a vital part of the shopping experience at the store.”

Harrods claimed it was the first luxury store to roll out an app of this kind.

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