Ikea launches in-store AR game with Meta

Lilla Äventyret game screenshot

Ikea has helped to develop a new augmented reality (AR) experience that teaches customers about marine life and sustainability.

In partnership with Meta and Warpin Reality, the Swedish furniture chain has created the AR game Lilla Äventyret (little adventure) to deploy across 21 stores in Sweden for a limited period.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now