Jaeger is to use web-based applications for brand management to support its international expansion.

Concrete’s Connect system provides marketing management and merchandise management tools, which will be rolled out in phases.

The fashion retailer will start with tools for the approval and delivery of all high-resolution marketing collateral being made available to franchises, along with PR management and other essential documentation and information.

Jaeger currently sells in the US, Australia, Europe, Japan, Hong Kong, the Middle East, and South America.

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