New BRC partnership to help retailers access ‘cutting-edge technology’

The collaboration will see the BRC and retail and consumer specialist investment and innovation firm True help drive innovation and technology adoption in retail.

True has developed new offering Amplify to help retailers find technology that can help best support their business.

Amplify provides retailers with a “shortcut to technology” and it is powered by True’s expertise from investing in and growing tech start-up businesses, its deep sector research, and technology successes with its corporate partners in the retail industry.

Using the BRC’s industry expertise and True’s investment and innovation capabilities, both organisations aim to support retailers, drive growth and enhance the culture of technological advancement. 

This will begin with a series of roundtable events for BRC members on accessing better technologies.

BRC chief executive Helen Dickinson said: “Our partnership with True aligns perfectly with the BRC’s purpose of making a positive difference to the industry and our goal to help our members maximise the opportunities presented by digital transformation. It paves the way for greater access to proven tech that will help accelerate that transformation and empower our member businesses.”

True co-founder and executive chair Matt Truman said: “Our focus is on democratising access to technology innovation for retail and consumer businesses – helping winning tech to travel farther and wider. By joining forces with the BRC, we aim to facilitate greater collaboration between consumer brands, retailers, and technologies. The BRC is a force for positive change, and we are thrilled to be able to help to provide value to its members.”